FRANCESCA J LING


PROFESSIONAL SUMMARY

Internationally experienced creative marketer eager for opportunities to utilize diverse skillset for growing brands. Experienced in many essential digital marketing efforts including copywriting, on and off-page SEO, paid advertising, influencer marketing, and video production.

Adept at designing and maintaining websites and creative ideation of visual media projects including drone and ground video and their final use within digital marketing campaigns. 

Confident and adept in both remote and onsite working arrangements, with extensive experience in each.

Looking for examples? Visit my portfolio


PROJECT HIGHLIGHTS

2015-PRESENT

Please inquire with the specifics of your project or needs and the best way to contact you.

2020 // LOS ANGELES, CA & WASHINGTON, DC

Website design and build for a title and escrow company.

Blog series and website copy for an industrial gas brand.

Series of Facebook ads generating over $1MM in leads for a real estate agent.

Website copy for an artisan jewelry designer. 

Ghostwriting interview answers published in major outlets including Entrepreneur, Forbes, and Thrive Global.

2019 // SAN DIEGO, CA & MIAMI, FL

eBook: How to Create Your First 4K Video

Blog series for video production brand, over topics including:

  • Planning and executing video productions

  • Drone photography and videography

  • Miami lifestyle

Blog series for real estate agent(s), over topics including:

  • Strategies for selling homes faster

  • Local real estate news and market updates

Blog series for alternative financing company, covering topics such as:

  • Factoring and its utility for small and medium businesses

  • Asset-based lending for manufacturing companies

Blog and press release series for industrial gas and welding brand, covering topics such as:

  • Helium and related industry shortages

  • Local charity and community events

Editorial ad copy published in major gas industry publication

2018 // MIAMI, FL & MADRID, SPAIN

Blog series for artificial intelligence (AI) startup, with subjects including:

  • Best practices for data governance and security

  • IoT analytics and their utility for retail and consumer brands

  • Tools for the management and use of synthetic data

Marketing campaign for B2B agency based around customer advocacy and partner marketing, with assets including:

  • eBook on creating customer advocacy campaigns

  • Series of related blogs posts and social copy

MISCELLANEOUS SMALL PROJECTS:

  • Series of data sheets for company in oil and gas industry

  • Internal software migration presentation for airline in Middle East

  • Video scripts for software company explaining its product

2017 // MADRID, SPAIN

Marketing campaign for software company including:

  • eBook / presentation demonstrating the cost-saving aspect of their product

  • Series of blogs and paid Facebook ads to support distribution of eBook

Marketing campaign for satellite company including assets such as:

  • eBook on 4K video and how to use satellite for its effective transmission

  • eBook about benefits of satellite for internet connectivity in developing nations

  • Related blogs and social copy to support all eBooks and long form content

Series of blogs on digital marketing for B2B agency, including topics such as:

  • Video marketing

  • Content and inbound marketing

  • Remote work and marketing from a distance

Marketing campaign for software company to promote ERP (enterprise resource management) software integration, with assets including:

  • eBook on the ROI of ERP implementation for retailers

  • Series of related blog posts and social copy

  • Creative ideation for infographics and ad assets

MISCELLANEOUS SMALL PROJECTS:

  • Proofreading and editing presentations for major European retail conference

  • Research and database development for engineering recruitment firm

  • Writing and editing sales presentations for marketing agency

2016 // MADRID, SPAIN

Digital marketing and business development for a fashion startup in Europe. Key accomplishments included:

  • Exceeding all sales KPIs for strategic accounts in new markets in USA, Canada, and UK

  • Building essential PR and marketing partnerships with top industry influencers

  • Translating all blog and product copy from Spanish to English for duration of employment

  • Community growth and management of social networks with over 100,000 combined followers 

2015 // MADRID, SPAIN & TAMPA, FL

Blog series for IT staffing and recruitment firm covering topics such as:

  • The tax impact of the ACA for small businesses

  • Improving recruitment practices for improved employee retention

MISCELLANEOUS SMALL PROJECTS:

  • Series of case studies surrounding leaders of international NGOs

  • Organizing and executing customer satisfaction surveys


RATES

Both hourly and project rates are available. Your initial consultation is free.

  • Hourly copywriting rates start from $55, with bulk discounts available for long term arrangements

  • Project rates start from $350 for comprehensive ‘ready to publish’ content packages

Please contact me with your specific ideas and goals - I’m happy to work with you to find the right solution for your needs.